Founded in 2012, Aquavape is now one of the UK’s leading independent vape manufacturers and distributors, supporting retailers with reliable, compliant and future-focused next-generation nicotine solutions. With over a decade of direct category expertise and more than 90 years of combined wholesale and grocery experience across our leadership team, we understand the operational pressures and commercial realities faced by independent retailers.

Aquavape supplies many of the most recognised global vape brands, including Elf, Lost Mary and SKE, through trusted master distributor partnerships. These relationships ensure retailers have access to high-demand, fully compliant products supported by 98%+ availability and next-day delivery on orders placed before 3pm. Alongside these major brands, we also offer our own innovative ranges designed to help retailers meet evolving shopper needs with confidence.

We are committed to making the vape category straightforward and commercially rewarding. Retailers benefit from competitive margins, quick and simple ordering, free POS materials and compliant display solutions that support responsible merchandising. Our long-established distribution across major multiples, symbol groups and thousands of independent outlets demonstrates both the scale and reliability of our supply.

As the category continues to evolve, Aquavape remains focused on delivering stability, insight and long-term value for retailers. Our goal is to give independent businesses the tools, products and support needed to maintain shopper trust, drive repeat purchases and unlock sustainable growth within the vape category.

• Vape Supplier: Reliable, compliant and category-leading vape supply for retailers of all sizes, with fast-moving ranges designed to maximise sales and repeat purchase.
• All the Best Brands: Access the strongest names in vaping—Elf, Lost Mary, SKE, Hayati and more—giving retailers instant shopper recognition and confidence in product quality.
• Retailer Support & Planograms: Clear, data-led planograms that help retailers optimise shelf space, improve availability and drive stronger category performance in-store.
• Vape Guide: Easy-to-use guides that simplify the category, highlight must-stock lines, and support informed staff recommendations.
• NPD Alerts: Be first to hear about new product launches. Our rapid NPD updates ensure retailers stay ahead of trends and maintain a fresh, relevant range.

• Next Day Delivery (Including Saturdays – Order by 3pm): Fast, dependable delivery to keep shelves stocked and sales uninterrupted.
• Competitive Prices: Strong pricing designed to protect retailer profitability in a fast-moving category.
• Great Margins: High-margin opportunities across leading brands and formats, supporting sustainable category growth.
• Top Vape Brands All in One Place: One-stop access to the market’s most in-demand products, simplifying ordering and replenishment.
• Great Customer Service: A dedicated support team providing quick responses, expert advice and reliable ongoing assistance.
• 98% Availability : Consistently dependable stock levels across core SKUs, ensuring retailers can meet customer demand without outages.